Eyefood Photography Blog
Philosophy and approach to photography
All of these blog posts are written by Andy.
#writtenbyahuman
Commercial Photographer Andy Rasheed | South Australia
Slingsby Theatre Company, the end of an era.
Early on in my career, I shot a show for an up-and-coming director named Andy Packer. He formed Slingsby Theatre Company, and I became part of the creative team. Their premise was to make powerful, dramatic works specifically for a youth audience. Slingsby created a big-hearted universe of magic realism as a vehicle to explore the depth of the human experience.
Insights into Industrial Photography
Commercial Industrial photography is largely about improvising within a set of less-than-ideal circumstances. Regardless of the challenges the location presents, my task is to create communicative photographs that are beautifully lit, well-balanced, and engaging.
The staff portrait. It’s way more than just a snapshot.
Capturing a great portrait is a highly specialised process; equal parts distraction, entertainment and the technical aspects of photography. Contrary to the popular narrative, you should come away from getting your photo taken having enjoyed the experience.
Yes, you read that right!
Trending and its pitfalls
Being on the cutting edge of a trend is great while that edge is fresh, but how much of this work is primarily in service of the fashion of the moment rather than in service to the work itself?
Commercial Photography answers the question; Are you with us or them?
Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.
How to become a better photographer overnight. Vlog.
This video looks at the shift in attitude required to improve your photography immediately.
Commercial architectural interior photography
Commercial architectural photography is a disciplined form of storytelling. On one level, it's an accurate representation of the elements and design of the building and on the other hand, the photos are trying to invite the viewer to want to experience the space.
Why does it feel so hard to get your photograph taken?
I think it’s a shame that we have barriers around an opportunity to share our character and there is a great deal of resistance for people to open up in front of a camera.
Film! The real reason you feel uncomfortable getting photographed.
It’s hard to fathom now, but taking photographs and being photographed with a film camera, required both concentration and cooperation so it often became a pressurised situation.