Eyefood Photography Blog

Philosophy and approach to photography

All of these blog posts are written by Andy, #writtenbyahuman

What is really required to be a good portrait photographer?
Andy Rasheed Andy Rasheed

What is really required to be a good portrait photographer?

Photographing people is a mix of technical understanding, physics, problem-solving, creativity, huge attention to detail, psychology, life experience, photographic experience and… dad jokes. The results need to look effortless, and it largely comes down to my capacity to relate to and disarm the person I’m photographing.

Read More
Photography for aged care and residential care facilities
Andy Rasheed Andy Rasheed

Photography for aged care and residential care facilities

Photographing in aged care facilities has special considerations. Most of all, I need to meet people where they are. When people's mental and physical health has declined to the point of needing full-time care, simply moving around is challenging and potentially dangerous. The pace of everything is much, much slower, so I need to make sure that my requests are not overly taxing and that my equipment isn’t in anyone's way.

Read More
Why I am a photographic artist.
Andy Rasheed Andy Rasheed

Why I am a photographic artist.

I am an artist, not because I was trained to be or because I was given permission. I am an artist because I have constantly shown up to make new work. I make photographs that can be identified as photography that I would make; I’m making that work for my enjoyment and my engagement.

Read More
Slingsby Theatre Company, the end of an era.
Andy Rasheed Andy Rasheed

Slingsby Theatre Company, the end of an era.

Early on in my career, I shot a show for an up-and-coming director named Andy Packer. He formed Slingsby Theatre Company, and I became part of the creative team. Their premise was to make powerful, dramatic works specifically for a youth audience. Slingsby created a big-hearted universe of magic realism as a vehicle to explore the depth of the human experience.

Read More
Insights into Industrial Photography
Andy Rasheed Andy Rasheed

Insights into Industrial Photography

Commercial Industrial photography is largely about improvising within a set of less-than-ideal circumstances. Regardless of the challenges the location presents, my task is to create communicative photographs that are beautifully lit, well-balanced, and engaging.

Read More
The staff portrait. It’s way more than just a snapshot.
Andy Rasheed Andy Rasheed

The staff portrait. It’s way more than just a snapshot.

Capturing a great portrait is a highly specialised process; equal parts distraction, entertainment and the technical aspects of photography. Contrary to the popular narrative, you should come away from getting your photo taken having enjoyed the experience. 

Yes, you read that right! 

Read More
Trending and its pitfalls
Andy Rasheed Andy Rasheed

Trending and its pitfalls

Being on the cutting edge of a trend is great while that edge is fresh, but how much of this work is primarily in service of the fashion of the moment rather than in service to the work itself?

Read More
Commercial Photography answers the question; Are you with us or them?
Andy Rasheed Andy Rasheed

Commercial Photography answers the question; Are you with us or them?

Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.

Read More