Eyefood Photography Blog

Philosophy and approach to photography

All of these blog posts are written by Andy, #writtenbyahuman

Commercial architectural interior photography
Andy Rasheed Andy Rasheed

Commercial architectural interior photography

Commercial architectural photography is a disciplined form of storytelling. On one level, it's an accurate representation of the elements and design of the building and on the other hand, the photos are trying to invite the viewer to want to experience the space. 

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Learning Styles Vlog
philosophy Andy Rasheed philosophy Andy Rasheed

Learning Styles Vlog

Does the idea of "Stick to one thing" make you uncomfortable? You might be a broad learner like me. I've dedicated a huge part of my life to developing many and various skill sets and it's been great!

Let me explain how.

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Why editing is so important
Andy Rasheed Andy Rasheed

Why editing is so important

Getting fewer photos from a photoshoot is actually better for your business. This seems counterintuitive. It’s tempting to assume that receiving all of the photos from a shoot puts you in the strongest position, but truth be told, it’s probably the worst outcome for your business.

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Building a complex commercial photograph in the studio. Part 1

Building a complex commercial photograph in the studio. Part 1

There is a lot of planning required to fully realise a strong advertising photograph from brief to being published, and this particular image was full of complexity. Here is a deep dive into the consideration of the process.

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My creativity in practice
Andy Rasheed Andy Rasheed

My creativity in practice

I am engaged in an iterative process pursuing a chosen trajectory. I act, I assess, I act again. Incrementally I'm building understanding and an opinion. There are no mistakes, only activity. Each step brings me more knowledge and more time on the tools.

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The importance of a flagship commercial photograph for a business.
Andy Rasheed Andy Rasheed

The importance of a flagship commercial photograph for a business.

Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.

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