Eyefood Photography Blog
Philosophy and approach to photography
All of these blog posts are written by Andy, #writtenbyahuman
Photography. The compelling storyteller
Advertising photography is a powerful way to share compelling stories with the people who you want to take notice of your business. In essence, you want to know who you are trying to communicate with and what you are trying to say. It’s way more in-depth than getting your friend to take a few snaps.
Location car photography in natural light.
The vehicle's design is a mix of large flat areas, compound curves, overhanging wheel arches and hard edges. Light reacts in different ways across each of these different areas and surfaces. Capturing a strong photograph of all of those shapes and surfaces well takes experimentation, patience and an understanding of how light will play on the car and how best to manage it.
Industrial Photography
My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.
Copy Photography of Artworks
Copy photography of art is not about the photographer's style but how to make a photograph that best serves the artist in representing their work. It should clearly illustrate as much information as possible about the work itself, and be engaging.
Photographing Cars
Photographing cars, motorbikes and trucks in a studio environment is a great pleasure but also very challenging. Old vehicles hold immense appeal for me as objects, the individuality and boldness of design either beautifully resolved or bizarrely clunky.
A crash course in event photography
Getting thorough photographic coverage of a major corporate event requires a broad photographic skillset. Potentially, I'll need to do portraiture, architectural photography, action/performance photography, low light photography and food photography. I need to quickly respond and document what unfolds before me.
The complexity of building communicative advertising photographs. A case study.
With this type of image-making, every detail is a choice and there are a series of decisions that need to be made to effectively tell the story.
Functional artworks for therapeutic environments
Art is a useful tool in therapeutic environments. Art can affect our senses, the choice of imagery can determine if we feel repelled, or welcome and can offer an expansive option in a confining situation. All of which have an influence on our ability to heal ourselves.
Creating “Nature Portals ”, An exhibition of new macro photographic artworks by Andy Rasheed.
I am very excited to announce my upcoming solo exhibition, “Nature Portals.” A fantastical collection of abstract macro photographs of Australian plants. The exhibition will be held at Flinders Medical Centre as part of their Arts in Health programme and run across February and March in the Promenade gallery A.
Commercial Architectural Photography
The key images aim to tell the story of the completed building. What it is, where it is, what was it made from, and what is it like to occupy? Given that buildings are so multifaceted, this story is told over a body of images.