Frequently Asked Questions

Commercial Photographer Andy Rasheed | South Australia

Andy of Eyefood is a very talented photographer and a wonderful person. We are extremely pleased with how he captured our project. He listened and seamlessly translated our ideas into images.
— Craig Loukes - Organic Constructions

Frequently Asked Questions

I need photography, but I don’t know where to start.

Fear not! I can help.

A well-crafted commercial photograph is created to attract the attention of your target audience, generate a positive feeling about your product and leave an impression.

The starting point is to think about who you are trying to communicate with and what is likely to interest them about your brand.

I can work with you to conceptualise an approach and create a shot list that will help us define our objectives.


How do you work out a price for a shoot?

Once we have established what’s involved and agree on how long the shoot will take.

Once the photoshoot is done, I’ll do a comprehensive edit and present you with proofs of only the strongest images. You decide which images you want me to do post-production on. 

Simple and no surprises!

I’ll let you know how much the shoot will cost before we start, and then you decide how many images you want to purchase from the shoot.

You can come back any time and select more images at the per-image price.


Who owns the copyright?

As the photographer, I automatically own the copyright of the photos I take. As the client, you are able to use those images but not sell them on to a third party.

Surely it’s better value for me if I get all of the photographs you take?

Not in my experience.

A photoshoot is a pathway to the handful of photographs that fully encapsulate the brief. The rest of the photos are no more than the evidence of what it took to get there.

The goal of a commercial photograph is to catch the attention of your target audience, make a memorable first impression, and be in a position to communicate with them about the significance of your brand.


What is Post Production?

I shoot in RAW format. You can think of RAW files like a par-cooked meal, the basic ingredients are all there, but with the right care and attention, they can become something special. 

Post-production is the development and refinment of the image. Balancing the exposures and ensuring that there is detail in highlights and shadows and removal of any unwanted blemishes or artefacts. Every image I deliver goes through individual post-processing, my work looks refined because it is.

I trained in film but was an early adopter of digital, which means that I now have vast experience in deeply complicated post-production. Photographs that combine sections of several photographs to build a final image. Post has become a means to build virtually any conceivable final image. 


Can I get the raw files?

 Sorry, but no!

The only way I can guarantee consistancy in the quality of my work, is if I see it through to completion and not have un-finished work out in public. I do all of my post-production in-house. I’m spending enough time with each photograph so that I am satisfied that every single image I deliver is up to my standard.