Eyefood Photography Blog

Philosophy and approach to photography

All of these blog posts are written by Andy, #writtenbyahuman

Wedding Photography
Andy Rasheed Andy Rasheed

Wedding Photography

For me, photographing a wedding is about documentation of a celebration with the least intrusion possible.

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The single most challenging photograph of my career
Andy Rasheed Andy Rasheed

The single most challenging photograph of my career

Throughout my photographic career, I have had a few opportunities to photograph cars but nothing ongoing. That was until Finch Restorations asked me to photograph a coffee table based on a Porsche 911 (991) engine and PDK transmission. It turned out to be the beginning of a great symbiotic relationship.

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Mentoring
Philosophy Andy Rasheed Philosophy Andy Rasheed

Mentoring

Mentoring isn't something I planned to take on but I fairly consistently get asked to discuss the pathways to a creative future. It’s a privilege and deeply rewarding to be in a position to help join the dots between the fledgling maker in front of me and the established creative they would like to become.

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Commercial portraiture should never be a Tug-of-war.

Commercial portraiture should never be a Tug-of-war.

As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.

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Branding; Five things you should know
Andy Rasheed Andy Rasheed

Branding; Five things you should know

A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.

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Location Car Photography; Light Painting

Location Car Photography; Light Painting

Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black. 

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Photographing children 
Andy Rasheed Andy Rasheed

Photographing children 

The child being photographed should feel that everything is under control and that they are at the centre of something that is great fun. Importantly they also need to understand that with their help we can make something really special.

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