Eyefood Photography Blog
Philosophy and approach to photography
All of these blog posts are written by Andy.
#writtenbyahuman
Commercial Photographer Andy Rasheed | South Australia
Trending and its pitfalls
Being on the cutting edge of a trend is great while that edge is fresh, but how much of this work is primarily in service of the fashion of the moment rather than in service to the work itself?
The importance of a flagship commercial photograph for a business.
Part of the planning to create a hero commercial photograph is to decide what elements, tone and style are required to make a strong impression on the target market. It’s important to know who the photo is aimed at and have some idea of how they will respond to it.
Corporate headshots; Survival guide. Everything you need to know.
A corporate headshot is an extremely important tool; It's the means for customers to know who they are dealing with, is a key part of your branding and it may also be the means to create a strong first impression. So how do we get it right?
Branding; Five things you should know
A business needs to have an identity: a unique brand. A look that sets this business apart from the competition. Every component must fit as a part of an overall package that is considered and refined. To present a group of unified components that represent a slick operation that will generate professional results.