Eyefood Photography Blog

Philosophy and approach to photography

Commercial Photographer Andy Rasheed | South Australia

Industrial Photography

Industrial Photography

My industrial photography has taken me on numerous trips to remote mining facilities, water treatment plants across Australia and New Zealand, the desalination plant, Torrens Island power station and a significant number of smaller factory operations. Places that I would never have been privy to without a camera in my hands.

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Commercial portraiture should never be a Tug-of-war.

Commercial portraiture should never be a Tug-of-war.

As a commercial photographer, I have found that I'm able to present myself as status neutral. This is a quick look at the key factors that allow to build rapport with anyone and help them enjoy being photographed.

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Location Car Photography; Light Painting

Location Car Photography; Light Painting

Photography of any vehicle is challenging, in fact, I can’t think of many objects which are more complex to shoot. A car is a large object made up of a mixture of highly reflective complex curves with a combination of finishes that extend from mirror to matt, with potential colour ranges from gloss white to mat black. 

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The simplest explanation of Shutter Speed on the internet

The simplest explanation of Shutter Speed on the internet

The simplest explanation of shutter speed on the internet. As the name suggests, shutter speed is the measure of the time the shutter is open when taking a photograph. Having looked at the concept of aperture and depth of field, the next crucial function to understand in the operation of a camera is shutter speed.

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Extracting the most from photoshoot: Editing

Extracting the most from photoshoot: Editing

In my opinion, everyone benefits from harsh editing, it’s the most vital aspect of quality control. The client should only ever have a choice from a selection of viable photos.

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Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumers’ tummies rumble: The five things you need to know!

Food product photography to make consumer's tummies rumble: The five things you need to know!

We all ‘eat with our eyes’. It’s a fact. As a food/beverage manufacturer or producer, you know this better than most, because attraction to the images of your product is an integral and essential part of your marketing strategy (and a healthy bottom line).

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