Eyefood Photography Blog

Philosophy and approach to photography

All of these blog posts are written by Andy.

#writtenbyahuman

Commercial Photographer Andy Rasheed | South Australia

The staff portrait. It’s way more than just a snapshot.
Andy Rasheed Andy Rasheed

The staff portrait. It’s way more than just a snapshot.

Capturing a great portrait is a highly specialised process; equal parts distraction, entertainment and the technical aspects of photography. Contrary to the popular narrative, you should come away from getting your photo taken having enjoyed the experience. 

Yes, you read that right! 

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Trending and its pitfalls
Andy Rasheed Andy Rasheed

Trending and its pitfalls

Being on the cutting edge of a trend is great while that edge is fresh, but how much of this work is primarily in service of the fashion of the moment rather than in service to the work itself?

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Commercial Photography answers the question; Are you with us or them?
Andy Rasheed Andy Rasheed

Commercial Photography answers the question; Are you with us or them?

Consider that many of the basic choices we make as consumers, constitute our own personal brand. This is evident in the things we wear, eat and drink, the activities we engage in and the places we go. There will be a line at which most people will refuse to wear a specific article of clothing, enter a type of shop or establishment, listen to a type of music or participate in watching a type of event.

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Commercial architectural interior photography
Andy Rasheed Andy Rasheed

Commercial architectural interior photography

Commercial architectural photography is a disciplined form of storytelling. On one level, it's an accurate representation of the elements and design of the building and on the other hand, the photos are trying to invite the viewer to want to experience the space. 

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Learning Styles Vlog
philosophy Andy Rasheed philosophy Andy Rasheed

Learning Styles Vlog

Does the idea of "Stick to one thing" make you uncomfortable? You might be a broad learner like me. I've dedicated a huge part of my life to developing many and various skill sets and it's been great!

Let me explain how.

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Why editing is so important
Andy Rasheed Andy Rasheed

Why editing is so important

Getting fewer photos from a photoshoot is actually better for your business. This seems counterintuitive. It’s tempting to assume that receiving all of the photos from a shoot puts you in the strongest position, but truth be told, it’s probably the worst outcome for your business.

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